Insights
This library documents website cleanup work in enough detail to inspect. It separates what PruneQ observed, what changed, and what still needs real search or conversion data.
The goal is useful evidence, not publishing volume. Each note should answer a real buyer question, identify the observation date and method, link to primary guidance where it matters, and state what the evidence cannot establish.
New material will be added only when there is a substantive audit, implementation, or measurement lesson to document. That makes this a working resource library rather than a stream of generic search advice.
For service details, review PruneQ's SEO cleanup approach or compare the one-time and monthly options.
AI search check · published August 31, 2026
Three practical checks for business facts, services, buyer questions, and cited sources, with a clear record of what one answer cannot prove.
Run the AI search checkBaseline method · published August 31, 2026
Choose one branded accuracy prompt and four buyer questions, freeze the wording, record sources and limitations, and repeat the same set over time.
Build the five-prompt baselineTest protocol · published August 1, 2026
A ten-minute protocol for finding out whether your contact form actually reaches you, how to read each failure, and the check most owners never run.
Run the contact form testHonest limits · published August 1, 2026
What is genuinely controllable about AI search, what is not, what a guarantee would require someone to control, and what an honest promise sounds like.
Read what nobody can promiseAudience checklist · published August 1, 2026
Twelve checks for a fractional CFO, CMO, COO, or CTO website, covering the identity problem, the scope problem, the proof problem, and how to measure it.
Use the fractional executive checklistContact path checklist · published July 31, 2026
Eight checks for the path between wanting to contact a business and actually doing it. Run them on your own site in about ten minutes.
Run the contact path checksDecision guide · published July 31, 2026
A plain way to decide whether your website needs a cleanup or a rebuild, written by someone who sells both. Five questions, and the case for waiting.
Read the cleanup or rebuild guideScope reference · published July 31, 2026
Every item in a PruneQ website cleanup, what is deliberately not included, what happens if the site needs more, and what a cleanup cannot promise.
See the full cleanup scopeMeasurement guide · published July 30, 2026
A practical ledger for technical eligibility, repeated answer observations, cited sources, traffic, and inquiries, with the limits kept visible.
Read the AI-search measurement guidePractical checklist · published July 30, 2026
Twelve checks covering buyer clarity, crawlability, service pages, founder identity, proof, accessibility, conversion paths, and measurement.
Use the website cleanup checklistSelf-audit · observed July 11, 2026 · published July 30, 2026
An observed technical and entity baseline for PruneQ itself, including local source changes, known unknowns, and the next measurements needed.
Review the PruneQ website baseline