What does GEO actually mean?

GEO stands for generative engine optimization. It is the work of helping AI answer engines like ChatGPT, Perplexity, Gemini, and Google's AI features find you, describe you accurately, and cite your site. It is not local or geographic SEO, and it is not a trick. It is the same SEO fundamentals Google's AI features run on, applied to how AI assistants read and cite the web.

What is AI search visibility for an expert or consultant?

It is whether ChatGPT, Perplexity, Gemini, and Google's AI features can find you, describe you accurately, and cite your site when someone asks about you or your specialty. It has two parts: how AI answers questions about you by name, and whether you appear when buyers ask for recommendations in your niche.

How do I check my own AI visibility right now?

Open ChatGPT (with web search on) and Perplexity, ask “best [your specialty] for [your buyer],” and see whether you appear. Then ask about you by name: “Who is [your name]? What do they do and what do they charge?” Check whether the answer is accurate and whether it cites your site. Those two tests are exactly what we measure, screenshot, and fix.

How fast will I see results?

There are two layers. Accuracy about you by name (AI finding you, describing you correctly, citing your pages) typically moves in weeks, and your day 30 to 45 follow-up check is included to verify it. Showing up in “best X for Y” recommendations is won on third-party sources over months. That is Authority Growth work, not the basic setup.

Do third-party mentions really matter?

Yes, especially for recommendation prompts. Your own site has to be clear and crawlable first, but “who should I hire” answers often pull from outside sources: directories, reviews, listicles, marketplaces, podcasts, publications, newsletters, and real community discussion. That is why the authority tier is more expensive and slower than the on-site work.

Do I have to take a monthly subscription?

No. The Website Cleanup is complete on its own and includes the 30 to 45 day follow-up check. Monitor, Page Growth, and Authority Growth exist if you want ongoing tracking, owned-page improvements, or a third-party authority campaign. They are never required, and you can cancel anytime.

Do we ever get on a call?

No. Everything is async. You send one intake email, then we work, then you get a Loom walkthrough and written report. Questions happen over email.

AI search visibility (GEO)

Your next client may ask AI search who to hire.

Buyers shortlist consultants, experts, and service providers through Google, ChatGPT, Perplexity, and Gemini. PruneQ makes your site easier to find, understand, trust, and cite. Fixed price, async, no calls.

Start the cleanup ($750)

One-time, fixed price30 to 45 day follow-up includedNo subscription required

What GEO means

Generative engine optimization, in plain English.

GEO means helping AI answer engines like ChatGPT, Perplexity, Gemini, and Google's AI features find you, describe you accurately, and cite your site when someone asks a question you should be the answer to.

It is not local or geographic SEO, and it is not a magic markup trick. Google says its AI features run on its core Search systems, so GEO is really the same SEO fundamentals applied to how AI assistants read, trust, and cite the web. PruneQ does the honest version of that work and shows the screenshots.

GEO sits on top of solid SEO fundamentals. If your site also needs technical and content cleanup, start with SEO cleanup. If you are starting from scratch or rebuilding, see website builds.

Run the test your buyers are running.

Open ChatGPT or Perplexity and ask the question a buyer in your market would ask this week:

“Best fractional CMO for B2B SaaS startups”
“Pricing consultant for agencies, who do you recommend?”
“Is [your name] a good [your specialty]? What do they charge?”
“Top RevOps consultants for HubSpot teams”

Two things can go wrong. You do not appear, and someone else gets the shortlist spot. Or you appear and AI gets you wrong: stale title, vague specialty, no idea who you serve or what you charge.

Both are fixable. They are fixed in different places, on different timelines, and anyone who tells you otherwise is selling you something. The honest version is laid out below.

Why expert businesses win or lose in AI search

Your buyers ask AI first

People shortlisting an expert or a service run early research through ChatGPT, Perplexity, and Google's AI features before they email anyone. If AI cannot find you, or gets you wrong, you are out of the running before you knew you were in it.

You are an entity

AI engines understand people and businesses as entities: name, specialty, who you serve, what you charge, where you are cited. Most expert and small-business sites give AI none of that in a form it can read.

The math works

One good client is usually worth far more than the $750 Website Cleanup, so a single buyer who finds you through AI search instead of a rival can cover the cost many times over. We still will not promise you that buyer, and the section below explains exactly what we do and do not promise.

How results actually work

Two layers, two timelines, and we are honest about both.

Layer 1, weeks, the cleanup

Accurate when they ask about you

“Who is [your name]?” “Is [your name] worth it?” “[You] vs [rival]?” Branded questions like these are answered from your own site and profiles. Core structured data, answer-ready pages, entity consistency, and crawlability put the right facts where AI reads. This typically moves in weeks, and your included 30 to 45 day check verifies it with screenshots.

Layer 2, months, Authority Growth

Recommended when they ask “who's best”

“Best [your specialty]” answers are drawn mostly from third-party sources: listicles, directories, communities, podcasts. Getting you onto the specific sources AI already cites is ongoing work, won over months. That work starts at $1,500/month after the cleanup because it is real outreach, profile cleanup, and authority-building.

What we guarantee, and what we never will

We guarantee what we control: valid schema, fixed crawlability, restructured pages, entity consistency, a delivered report, and free fixes for any implementation error. We never guarantee rankings, citations, recommendations, or leads, because AI engines decide their own answers, and anyone promising otherwise is guessing with your money. Instead of promises, you get before and after screenshots of real prompts, so you can see exactly what changed.

One door, three optional paths

Pricing for AI search visibility

Start with the cleanup. Decide about anything monthly only after your day 30 to 45 receipts are in hand. Subscriptions are never required.

Start here

Website Cleanup

$750, One-time

Normally $750; final fixed quote is $500 to $1,000 by site size before payment

The complete entity setup for an expert business. We make AI engines able to find you, understand exactly what you do and who you serve, and cite your own pages when buyers ask about you.

Baseline visibility scan: buyer-style prompts across ChatGPT, Perplexity, and Gemini, with screenshots
Person and Organization schema (you and your business, marked up as entities)
sameAs graph: site, LinkedIn, podcasts, and directories all pointing at the same you
Homepage and key pages restructured answer-style (who you are, who you serve, what it costs)
Entity consistency cleanup (same name, title, specialty everywhere you appear)
Crawlability and indexing basics (robots, sitemap, canonical checks)
Search Console and GA4 baseline review or setup guidance
Loom walkthrough and written report
30 to 45 day follow-up visibility check included (same prompts, new screenshots)

Delivered async. No calls. No subscription required, ever.

Start the cleanup

Monitor

$199/ month, optional

For after the cleanup, if you want eyes on it. We re-run your prompt set monthly and tell you what moved.

Monthly prompt scan with screenshots
Citation and mention tracking
GA4 AI-referral report
Competitor share-of-voice
A short next-actions list each month

Cancel anytime, never required.

Ask about Monitor

Page Growth

$499/ month, optional

Everything in Monitor, plus ongoing improvements to the pages and profiles you control.

Everything in Monitor
One priority page improvement per month
New or improved answer-ready sections
Internal links and profile or entity consistency updates
Entity and schema updates as your business evolves

Cancel anytime. This improves your owned pages; the third-party authority campaign is scoped separately.

Ask about Page Growth

Authority Growth

$1,500+/ month, scoped after the cleanup

For after the cleanup, when you want to compete for recommendation share in 'best X' answers.

Everything in Monitor
Monthly prompt and citation-source map
Directory, marketplace, and profile cleanup
Publication, podcast, roundup, and newsletter pitching
One authority asset per month
Mention and citation tracking

No guaranteed placements, rankings, citations, recommendations, or leads. No fake reviews or fake forum posts.

Ask about Authority Growth

See every offer side by side on the pricing page.

Pilot pricing

A few discounted pilot slots may be available.

Limited pilot pricing may be available for qualified businesses willing to provide feedback and allow anonymized before and after screenshots. The normal public Website Cleanup price is $750.

Ask about the cleanup

Same work, same deliverables, same screenshots. No guarantees, no public details without approval.

Async, like the rest of your work

No discovery call, no kickoff call, no check-in calls. You send the intake, we work, you get the receipts.

1
Send one email or run the free scan
Your site URL, what you do, who you serve. A few minutes, no form marathon, no discovery call.
2
Get a fixed quote and delivery date
One quote inside the listed range, based on your site's size. You have it before you commit anything.
3
Grant read access
One email lists exactly what we need: your site or CMS, and Google Search Console or GA4 if you have them.
4
We do the work
Baseline scan, schema, page restructuring, entity cleanup, verification re-scan. You keep working, and nothing is needed from you.
5
You get the receipts
A Loom walkthrough and written report with before and after screenshots. Then a follow-up check at day 30 to 45 with fresh screenshots. After that, if you want it, we can talk about a subscription.

Questions about AI search visibility

What does GEO actually mean?: GEO stands for generative engine optimization. It is the work of helping AI answer engines like ChatGPT, Perplexity, Gemini, and Google's AI features find you, describe you accurately, and cite your site. It is not local or geographic SEO, and it is not a trick. It is the same SEO fundamentals Google's AI features run on, applied to how AI assistants read and cite the web.
What is AI search visibility for an expert or consultant?: It is whether ChatGPT, Perplexity, Gemini, and Google's AI features can find you, describe you accurately, and cite your site when someone asks about you or your specialty. It has two parts: how AI answers questions about you by name, and whether you appear when buyers ask for recommendations in your niche.
How do I check my own AI visibility right now?: Open ChatGPT (with web search on) and Perplexity, ask “best [your specialty] for [your buyer],” and see whether you appear. Then ask about you by name: “Who is [your name]? What do they do and what do they charge?” Check whether the answer is accurate and whether it cites your site. Those two tests are exactly what we measure, screenshot, and fix.
Can you guarantee ChatGPT or Google will recommend me?: No, and nobody honestly can, because AI engines decide their own answers. What we guarantee is what we control: valid schema, fixed crawlability, restructured pages, entity consistency, a delivered report, and free fixes for any implementation error. Then we show you before and after screenshots so you can see what changed.
How fast will I see results?: There are two layers. Accuracy about you by name (AI finding you, describing you correctly, citing your pages) typically moves in weeks, and your day 30 to 45 follow-up check is included to verify it. Showing up in “best X for Y” recommendations is won on third-party sources over months. That is Authority Growth work, not the basic setup.
Do third-party mentions really matter?: Yes, especially for recommendation prompts. Your own site has to be clear and crawlable first, but “who should I hire” answers often pull from outside sources: directories, reviews, listicles, marketplaces, podcasts, publications, newsletters, and real community discussion. That is why the authority tier is more expensive and slower than the on-site work.
Do I have to take a monthly subscription?: No. The Website Cleanup is complete on its own and includes the 30 to 45 day follow-up check. Monitor, Page Growth, and Authority Growth exist if you want ongoing tracking, owned-page improvements, or a third-party authority campaign. They are never required, and you can cancel anytime.
Do we ever get on a call?: No. Everything is async. You send one intake email, then we work, then you get a Loom walkthrough and written report. Questions happen over email.

Be findable before the next shortlist.

One email starts it. Send your site URL, what you do, and who you serve. You get a fixed quote and a committed delivery date back before you spend anything.